Pasture & Plenty is a meal kit service and farm-to-table deli & catering company on the corner of University and Highland on Madison's west side. They rely on local producers for all their ingredients are committed to creating sustainable food systems in Wisconsin. I was fortunate to be part of their design and copy writing team from their inception through the continuing evolution of the business.
Meal Kit Collateral
Monthly meal kit members receive a bag of farm fresh goodies every Monday. I designed many of the collateral materials for the kits including labels, recipe sheets, welcome literature and more.
Retail Packaging
Packaging for meal kits offered at select grocers around Madison. The interior of the label contained the recipe and information about where the produce and meat was sourced.
Front of House Materials
Labels and menu templates designed as shells so the client could easily print variable information like flavors, ingredients, seasonal changes and weights in-house while still having consistent branded elements.
