Umi is a high-end children's shoe company with European-inspired designs that focuses on the health and comfort of tiny feet.
Product Catalog
Umi's Spring / Summer product catalog featuring beautiful lifestyle photography. This piece also set the tone for their overall brand. Smart, premium, and high fashion for the little ones. I art-directed all photoshoots and designed the product catalog.
Umi's Spring / Summer product catalog featuring beautiful lifestyle photography. This piece also set the tone for their overall brand. Smart, premium, and high fashion for the little ones. I art-directed all photoshoots and designed the product catalog.
Website Design
A clean, easy to navigate and responsive website making it easy for consumers to shop on any device.
A clean, easy to navigate and responsive website making it easy for consumers to shop on any device.
Lifestyle Photography
Each season, I was responsible for organizing and art directing a lifestyle photoshoot featuring 10-12 Umi styles. The images were used for Umi's print, web and social media needs. I handled most of the production from from casting and location scouting, to all the details of shoot day. I even got to play prop stylist in a few of the shots. Photography by Roo Way.
Each season, I was responsible for organizing and art directing a lifestyle photoshoot featuring 10-12 Umi styles. The images were used for Umi's print, web and social media needs. I handled most of the production from from casting and location scouting, to all the details of shoot day. I even got to play prop stylist in a few of the shots. Photography by Roo Way.
